Learn about market analysis


Best practices for landing pages

Landing pages are an important part of any online marketing strategy. You need your website visitors to do a certain action on your website to get a good ROAS. Therefore you need to optimize your landing pages for conversion. Taking a good look at the images on your webpage and testing it can have a major impact on your final results. Always test your landing pages! zoekmachine optimalisatie amersfoort

Market analsyis

Defining the target marketing is an important component of any market research. You first need to completely understand who your ideal client is, before you can reach out to the customer with your solution. Once you understand your target consumer better, it is time to find out the amount of people are actually interested in purchasing your product. The simplest way to do this is through a super simple keyword analysis. defining the target audience

Growth hacking

Growth hacking is a term relatively new to the world of online marketing. Sean Ellis created the term and it has gone a long way since. The difference between growth hacking and traditional marketing is that a growth hacker looks at the full conversion journey. A growth marketer starts with identifying the goal of the enterprise and then hacks his way backwards to reach it.


Conversion Rate Optimization is the process of testing something to improve the conversion. This can be an advertisement or something else. By different variations you will finally get a victor. The victor is the version that generated the highest results. This can result in a higher amount of customers and revenue. CRO is an important aspect for every organization. There are many tools that can be used for CRO, one of them is Microsoft Clarity.